23.1% Jump in Online Apparel Retail Sales for Q2

Analysts International, the leading provider of information product, service and solution in China, found that apparel sales showed gains during the second quarter. Online apparel retail sales rose 68.9 percent year on year to CNY44.5 billion in Q2, accounting for about 23.1% of total online retail sales. Total online retail sales reached CNY192.4 billion.

Consumer apparel spending, looks more positive for this season. The strong growth was driven by strong performances from the Taobao. Online shopping provides opportunities for consumers to stretch their money through easier comparison shopping and greater access to promotions and deals. Besides, many manufactures and retailers have specialized in online sales, merchandising and marketing services.