Athletic apparel to clock 18% growth rates - experts

Global market for athletic apparel in estimated to be around USD 6.40 billion, witnessing a 19.4% increase in the past four years. Industry experts predict a drastic growth rate of 18.75%, estimating the industry to reach USD 7.6 billion by 2014.

Consumers generally prefer to wear athletic apparels during exercises. But they also favor to wear it for other purposes as well. The nonbinding materials used in the apparel, allow the body to move and bend in various directions.

The materials used, fit closely to the body, thus allowing the wearer to engage in his or her own activities without getting disturbed. This comfort makes it a preferred choice for wearing at other times also, apart from sporting activities.

US sportswear market is the largest, accounting for 41% of total sales followed by the EU with a 38% share. Asian countries such as India and China are fast growing markets for sportswear. Fast growing markets for sports apparel are South Asia with 13%, Middle East with 16% and East & Central Europe with a 20% growth.