Outlast Technologies, the leader in temperature regulating technology, announces Design Weave, an Outlast licensee, is launching Outlast sheet sets for the first time in Sleepy¡¯s. The sheet sets will be sold under the Expressions trademark brand with the sub-brand name of Serenity. Sleepy¡¯s, the largest mattress retailer in the world with over 700 stores in the U.S., is a mattress and specialty bedding retail leader. Sleepy's is the first retailer to place a 350 thread count Damask sheet set blended with Outlast technology. Judy Vella, VP of product development and branding for Design Weave, says, ¡°We are pleased to be partnering with Outlast on such a great product¡ªwe love the technology and believe the sheets will be popular among Sleepy¡¯s consumers.¡± When coupled with Outlast core bedding products (mattresses, mattress pads, blankets, pillow protectors), Design Weave¡¯s innovative and luxurious sheet set incorporating Outlast technology helps to reduce temperature changes under the covers so the user stays at a balanced temperature throughout the night. ¡°The Sleepy's placement via Design Weave is exciting in that we were able to not only fill a void within the distribution channel, but also do it with a unique, fashion-sensitive, high value-in-use product that we're sure consumers will embrace,¡± says Guy Eckert, executive vice president of business development for Outlast Technologies. ¡°I'm excited to have Sleepy's on board and look forward to future innovations.¡± |
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