2011 Sino-U.S. Humen Garment Brands Cooperation Seminar

1. Background and objectives:

Humen, is a town within the borders of Dongguan city, on the eastern side of the Bocca Tigris on the east bank of the Pearl River Delta, in Guangdong province. There are many professional companies specializing in market, logistics, warehousing, distribution, R&D and transportation in Humen. The Human garment industry as a whole benefits from the developing in its own way, including Non-OEM, OEM, self-brand and famous brand development modes. Humen already possesses national well-known trademark, three  national  brand  products,  11  national  inspection- free  products,  13 famous  trademarks  of Guangdong province  and  11  famous-brand  products. 

Brand plays a vital role as a key success in providing higher profit margins with the impact of globalization. The strategy of building brand will yield positive effect during the 12th five-year plans in Humen. 2011 Sino-U.S. Humen Garment Brands Cooperation Seminar aimed at promoting Sino-U.S. clothing brand strategic cooperation, discussion on the development of apparel brands, enhancing the international channels of Humen garment brands. Objectives including:

Establisheing the cooperation platform between Humen clothing brands and United States clothing brands;

Expanding the scope of radiation of Humen clothing brands, and getting into the United States supply chain;

Exploring new ways for Humen brand internationalization;

Seeking capital cooperation with the reference of United States successful models;

Humen brand promotion.

2. Organization

Sponsor:

China National Textile and Apparel Council (CNTAC)

People’s Government of Dongguan, Guangdong

Organizers:

China Textile Information Centre

People’s Government of Humen Town

Supporter:

China Textiles Development Center

CNTAC Testing Center

China Fabric Sample Warehouse

3. Activities

Sino-U.S. Humen Garment Brands Cooperation Seminar

Time: PM2：30—5：30, Nov. 20, 2011

Location: Humen, Dongguan, Guangdong

Form: Speech and brands matching

Topic：

Sino-American clothing brand internationalization；

Introduction for 20 United States clothing brands mergers and acquisitions;

Contract signing and licencing of Humen garment brands and United States garment brands

Way exchanges for United States clothing brands entering the Chinese market;

Way exchanges for Chinese clothing brands entering the United States market;

Policy interpretation for Sino-American clothing brand mergers and acquisitions

4. Speechers

Government leaders, CNTAC leaders, United States brands representatives, representatives of domestic well-known enterprises and lawyers.

Agenda

1) leaders of Humen town and Dongguan city (speech by local government);

2) leaders of China Textile Information Center (speech by sponsor);

3) leaders of the Ministry of Commerce (policies interpretation);

4) leaders of CNTAC (keynote speech);

5) Sino-American clothing brands representatives (merger and acquisition, brand promotion, cooperation);

6) Sino-American clothing brands representatives signing the contract

7) Companies representatives comments.

Attendance

Leaders of the Ministry of Commerce, CNTAC and China Textile Information Center

Leaders of Dongguan city and Humen Town

American clothing brands representatives

50 Humen clothing enterprises

20 Guangdong clothing enterprises

30 Chinese clothing enterprises

Other textile, printing and dyeing enterprises

Media (120 person)