WOODLAND HILLS, Calif., Oct. 28 /PRNewswire/ -- In one of the fashion
industry's most challenging and exciting periods of change, The MAGIC
Marketplace is set to deploy the most expansive repositioning of its
world-renowned event in its seventy-seven year history. On February 16th 2010,
MAGIC, the fashion industry's meeting place, will unveil two unique campuses.
Each will possess its own modern architectural design, a reconfigured
merchandising approach and an engaging and informative litany of content,
partners, events and programs - all tailor-made to inspire and ignite the
marketplace.
As always, exhibitors and attendees alike, can count on the largest collection
of global brands, of-the-moment industry news and trends, and value-added
elements from extensive booth options, preferred accommodations and
complimentary goods and services.
"For the past year we've all been very focused on the economy and reinventing
our businesses, but we can never forget that inspiration is at the heart of
our industry," said Chris DeMoulin, MAGIC International President and
Executive Vice President of Advanstar's Fashion Group. "MAGIC 2010 is all
about looking ahead, uniting and re-invigorating the whole spectrum of fashion
- to create the kind of energy and enthusiasm that only MAGIC can."
Menswear buyers from around the world will now be able to find everything they
need in one all-inclusive and state-of-the-art location, The Mandalay Bay
Convention Center. From Project to MAGIC Menswear, S.L.A.T.E., Premium and
Street, exhibitors will benefit from more exposure than ever before and
attendees will have the convenience and vision they've been asking for. Each
show within The Menswear Campus will debut with its own unique aesthetic, vibe
and entrance all developed and executed by the leading architectural design
firm, Cleanroom Inc. and Advanstar's new Chief Merchandising Officer, Andre
Warren.
"While the time traveling between shows is an obvious benefit, what we like
the most is how easy it will be to compare and contrast what I see. It's all
right there so I can go back and forth between vendors and make real time
decisions," said David Witman, SVP Menswear at Nordstrom.
WWDMAGIC will maintain its momentum within the womenswear arena and debut at
The Las Vegas Convention Center's Central Hall. Now, with room to grow,
participants can expect an expanded show floor, new product classifications,
enhanced amenities and endless trends. Alongside WWDMAGIC will be FN Platform
- MAGIC's new comprehensive footwear event for men's, women's and kids -- and
POOLTRADESHOW, the industry's leading destination for emerging art and design
driven brands. Sourcing at MAGIC will remain at the LVCC as well.
"I remember walking into my first MAGIC over fifteen years ago as an ordinary
buyer - in awe," says Sam Ben-Avraham, Founder Project Global Tradeshow and
President of Atrium Trading Group, one of the world's most directional
retailers. "To have the opportunity today to be part of the team that brings
Project and MAGIC under the same roof, in a manner that I believe will
redefine the buying experience and support my industry, is a huge thrill."
A renewed MAGIC experience promises manufactures, retailers and media alike, a
three-day whirlwind of creativity, connectivity and transactions. Select
contracted exhibitors already include: Current Elliott, AG Adriano
Goldschmied, Vince, Adrienne Vittadini, Stuart Weitzman, Nine West, DKNY,
Trina Turk, Ella Moss, Stussy, Obey, 10 Deep, Famous Stars & Straps, Perry
Ellis and many more.
About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the
most influential event in the business - the MAGIC Marketplace. The February
2010 MAGIC marketplace will run from February 16 - 18. For up-to-date
exhibitor listings, seminar scheduling, travel support and registration
information, please visit www.magiconline.com.
