Macys to add mens fashion line

Macy's Inc. will introduce an exclusive menswear line, dubbed Threads & Heirs, in March.

It will debut at 200 Macy's stores and on the company's web site, www.macys.com.

Macy's didn't identify the stores that will carry the clothing.

Threads & Heirs will be produced by LF USA 's Oxford Collections, a subsidiary of a Hong Kong-based apparel company. It's aimed at men aged 20 to 40.

The line will include shirts and jackets and range from $24 to $99.

The debut of Threads & Heirs is part of Macy's strategy to offer exclusive clothing lines. In early October, the retailer announced it would offer an exclusive women's sportswear line from designer Ellen Tracy.

Macy's (NYSE:M), with corporate offices in Cincinnati and New York, operates more than 850 department stores in the United States.